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International marketing strategy / Frank Bradley. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice Hall Europe, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 BRA.
International dimensions of marketing / Vern Terpstra, Lloyd Russow. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 TER.
The marketing research process / Len Tiu Wright and Margaret Crimp. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 WRI. Not available: TUS: Midlands, Main Library: Checked out (1).
Tourism and hospitality marketing in Ireland / Alex Gibson and Monica Nielsen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : Gill & Macmillan, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (7)Location, call number: Athlone General Lending 647.94068809417 GIB, ...
The market research audit : a structured self-assessment to analyze the effectiveness of your market research and information gathering functions / Christopher West. by Series: A company self-assessment tool
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.83 WES, ...
Marketing research : an applied approach / Naresh Malhotra, David Birks. by Series: Prentice Hall international editions
Edition: European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.83 MAL, ...
Services marketing. Christopher Lovelock. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Prentice-Hall International, c1991
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.802 LOV, ...
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : London : Prentice Hall ; Prentice-Hall International (UK), c1996
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.83 MAL, ...
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 9th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. ; [Great Britain] : Prentice Hall, c2001
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.8 KER, ...
Retail marketing management / David Walters and David White. by
Material type: Text Text
Publication details: Basingstoke : Macmillan, 1987
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.87 WAL.
Services marketing : people, technology, strategy / Christopher Lovelock. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.8 LOV, ...
Essentials of marketing / Jim Blythe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 BLY, ...
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 CRA.
Relationship marketing / John Egan. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 EGA.
$aints and $pinners: top marketers analyse their prospects in the new Ireland/ David McWilliams. by
Material type: Text Text; Format: print
Publication details: Dublin: Dialogue, 2004
Other title:
  • Saints and spinners.
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.84 MCW, ...
Global marketing management / Warren J. Keegan. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Prentice-Hall International, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.848 KEE, ...
E-commerce : fundamentals and applications / Henry Chan ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, c2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.84 CHA, ...
Marketing management for nonprofit organizations / Adrian Sargeant. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.0480688 SAR.
Marketing mistakes / Robert Hartley. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.800973 HAR, ...
Marketing research. by
Edition: 8th ed. / David A. Aaker.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 AAK.
Sales management / Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. ; [Great Britain] : John Wiley, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.81 DAL, ...
Strategic advertising management. by
Edition: 2nd ed. / Larry Percy, Richard Elliott.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.82 LAR.
The business of brands / by Jon Miller & David Muir. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chichester : Wiley, c2004
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 MIL, ...
Marketing : the one-semester introduction / Geoff Lancaster and Paul Reynolds. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, [2002]
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 LAN.
Marketing : principles and practice / Dennis Adcock, Al Halborg, Caroline Ross. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (7)Location, call number: Athlone General Lending 658.8 ADC, ...
From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ...
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 4th ed.
Material type: Text Text
Publication details: Fort Worth ; London : Dryden Press, c1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.82 SHI.
Consumer behavior and marketing action/ Henry Assael. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Boston: PWS-Kent Publishing Company, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 ASS.
Introduction to marketing communications / Moriarty, Burnett. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Englewood Cliffs, N.J. ; Hemel Hempstead : Prentice Hall, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 MOW.
Successful marketing communications : a practical guide to planning and implementation / Cathy Ace. by Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. Student
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 ACE.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1998
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.848 JEA, ...
Marketing / Joel R. Evans, Barry Berman. by
Material type: Text Text; Format: print regular print ; Literary form: Not fiction
Publication details: London : Macmillan, c1982
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.862 EVA.
Strategic marketing management / David A. Aaker. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8.
Foodservice and restaurant marketing / Robert D. Reid. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : CBI Pub. Co., c1983
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 641.31 REI, ...
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Houghton Mifflin, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.848 JEA, ...
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 MCD, ...
Crowning the customer. Fergal Quinn. by
Material type: Text Text
Publication details: O'Brien, 1990
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.812 QUI, ...
Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Champaign, IL. ; Leeds : Human Kinetics, c2000
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 796.0698 MUL, ...
Customer relationship management. Jon Anton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hemel Hempstead : Prentice Hall, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.812 ANT, ...
Export practice and management / Alan E. Branch. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia ; United Kingdom : Thomson Learning, 2000 (2001 [printing])
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 BRA.
Principles of marketing for hospitality / Philip Kotler, John Bowen and James C. Makens. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hemel Hempstead : Prentice Hall, 1996
Other title:
  • Marketing for hospitality & tourism
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 647.940688 KOT, ...
Principles of marketing / Frances Brassington, Stephen Pettitt. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Management, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.8 BRA, ...
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by Series: McGraw-Hill higher education
Edition: 2nd ed.
Material type: Text Text
Publication details: Boston ; London : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 ZEI.
Direct marketing in practice / Brian Thomas and Matthew Housden. by Series: Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 THO.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson. by Series: Marketing series (London, England)
Material type: Text Text
Publication details: Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 WIL.
Marketing management / Joseph P. Guiltinan, Gordon W. Paul. by Series: McGraw-Hill series in marketing
Edition: 3rd ed.
Material type: Text Text
Publication details: McGraw-Hill, c1988
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 GUI.
Marketing across cultures. Jean-Claude Usunier. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hemel Hempstead : Prentice Hall, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 USU.
Managing and marketing your website. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Dublin : Oak Tree, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 005.75 HUT.
Bank strategic management and marketing / Derek F. Channon. by
Material type: Text Text
Publication details: Chichester : Wiley, c1986
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 332.1068 CHA, ...
Fashion marketing : contemporary issues / edited by Tony Hines and Margaret Bruce. by Series: Chartered Institute of Marketing/Butterworth-Heinemann marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 391.00688 HIN.
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