gogo
Amazon cover image
Image from Amazon.com

Relationship marketing / John Egan.

By: Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2001.Description: 320pISBN:
  • 9780273646129 (pbk.) :
  • 0273646125 (pbk.)
Subject(s): DDC classification:
  • 658.812 EGA
LOC classification:
  • HF5415.55
Summary: This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.812 EGA (Browse shelf(Opens below)) 1 Available 117897

Includes bibliographical references and index.

This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing.

Powered by Koha