Relationship marketing / John Egan.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2001.Description: 320pISBN:- 9780273646129 (pbk.) :
- 0273646125 (pbk.)
- 658.812 EGA
- HF5415.55
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.812 EGA (Browse shelf(Opens below)) | 1 | Available | 117897 |
Includes bibliographical references and index.
This title examines relationships in marketing and how these influence modern marketing strategy and practice. It analyses the differences and similarities between traditional and relationship-based marketing.