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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. ; [Great Britain] : Prentice Hall, c2001.Edition: 9th edDescription: xiii, 729 p. : ill. ; 29 cmISBN:
  • 9780130276612 :
  • 0130276618
Subject(s): DDC classification:
  • 658.8 KER
Summary: Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KER (Browse shelf(Opens below)) 1 Available 118345
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KER (Browse shelf(Opens below)) 1 Available 117874
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 KER (Browse shelf(Opens below)) 1 Available 123336

Previous ed.: London : Prentice Hall International, 1998.

Includes bibliographical references and indexes.

Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies.

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