Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type: TextPublication details: Upper Saddle River, N.J. ; [Great Britain] : Prentice Hall, c2001.Edition: 9th edDescription: xiii, 729 p. : ill. ; 29 cmISBN:- 9780130276612 :
- 0130276618
- 658.8 KER
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 118345 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 117874 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 123336 |
Previous ed.: London : Prentice Hall International, 1998.
Includes bibliographical references and indexes.
Introducing concepts and tools useful in structuring and solving marketing problems, this text provides 42 contemporary marketing case studies.