Direct marketing in practice / Brian Thomas and Matthew Housden.
Material type: TextSeries: Chartered Institute of Marketing/Butterworth-Heinemann marketing seriesPublication details: Oxford : Butterworth-Heinemann, 2002.Description: [vii], 348p. : ill. ; 25 cmISBN:- 9780750624282 (pbk.) :
- 0750624280 (pbk.)
- 658.8 THO
- HF5415.126
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 THO (Browse shelf(Opens below)) | 1 | Available | 121107 |
Published in association with the Chartered Institute of Marketing.
Includes bibliographical references (p. 312-315) and index.
With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe. With this book, he offers a practical DIY manual for those wishing to get to grips with direct marketing techniques.