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		Advertising and promotion management / John R. Rossiter, Larry Percy. by Rossiter, John R Percy, Larry Series: McGraw-Hill series in marketing \| McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, 1987 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 659.1 ROS. Place hold Place recall Add to cart (remove)
		Strategic advertising management. by Percy, Larry Elliott, Richard, 1950- Edition: 2nd ed. / Larry Percy, Richard Elliott. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Oxford University Press, c2005 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.82 LAR. Place hold Place recall Add to cart (remove)

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