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Creating powerful brands : the strategic route to success in consumer, industrial and service markets / Leslie de Chernatony and Malcolm H. B. McDonald. by Series: Marketing series (London, England)
Material type: Text Text
Publication details: Butterworth Heinemann, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 DEC.
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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ...
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Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Elsevier Butterworth-Heinemann, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ...
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Brand management [electronic resource] / guest editors: Leslie de Chematony ... [et. al.]. by Series: European journal of marketing ; v. 42, no. 5/6.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford : Emerald, 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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