From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony.

By:

De Chernatony, L. (Leslie)

Contributor(s):

Chartered Institute of Marketing

Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2001.Description: xv, 293p., [8]p. of plates : ill. (some col.), facsims. (some col.) ; 24 cmISBN:

9780750646147 (pbk.) :
0750646144 (pbk.) :

Subject(s):

DDC classification:

658.827 DEC

LOC classification:

HD69.B7

Summary: This text provides an authoritative template for understanding the steps leading from powerful brand vision to the brand as a stronger entity and will be essential reading for practitioners and both executive and academic students.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.827 DEC (Browse shelf(Opens below))	1	Available		124815
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.827 DEC (Browse shelf(Opens below))	1	Available		121112

Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.

This text provides an authoritative template for understanding the steps leading from powerful brand vision to the brand as a stronger entity and will be essential reading for practitioners and both executive and academic students.