Your search returned 19 results.

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		Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage / Linden Brown and Malcolm H.B. McDonald. by Brown, Linden McDonald, Malcolm Material type: Text Publication details: Basingstoke : Macmillan, 1994 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.80094 BRO, ... Not available: TUS: Midlands, Main Library: Checked out (1). Place hold Place recall Add to cart (remove)
		Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall. by McDonald, Malcolm Dunbar, Ian, 1951- Material type: Text Publication details: Basingstoke : Macmillan Business, 1995 Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.83 MCD, ... Place hold Place recall Add to cart (remove)
		Creating powerful brands : the strategic route to success in consumer, industrial and service markets / Leslie de Chernatony and Malcolm H. B. McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Series: Marketing series (London, England) Material type: Text Publication details: Butterworth Heinemann, 1992 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.827 DEC. Place hold Place recall Add to cart (remove)
		The marketing plan : a pictorial guide for managers / Malcolm H.B. McDonald and Peter Morris. by McDonald, Malcolm Morris, Peter, 1937- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford, England : Butterworth Heinemann, 1994 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD. Place hold Place recall Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm H. B. McDonald. by McDonald, Malcolm Chartered Institute of Marketing CAM Foundation Series: The marketing series. Professional development \| Marketing series (London, England). Professional development Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Butterworth-Heinemann, 1995 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD. Place hold Place recall Add to cart (remove)
		Marketing : an introductory text / Martin Christopher and Malcolm McDonald. by Christopher, Martin McDonald, Malcolm McDonald, Malcolm, 1938- Material type: Text Publication details: Basingstoke : Macmillan Business, 1995 Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.8 CHR, ... Place hold Place recall Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by McDonald, Malcolm Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Butterworth-Heinemann, 2002 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.802 MCD, ... Place hold Place recall Add to cart (remove)
		The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. by McDonald, Malcolm Wilson, Hugh Wilson, Hugh, 1962- Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Butterworth-Heinemann, 2002 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 MCD. Place hold Place recall Add to cart (remove)
		Creating powerful brands in consumer, service and industrial markets / Leslie De Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Oxford : Elsevier Butterworth-Heinemann, 2003 Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.827 DEC, ... Place hold Place recall Add to cart (remove)
		Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by McDonald, Malcolm Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007 Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 MCD. Place hold Place recall Add to cart (remove)
		No cover image available Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by McDonald, Malcolm Frow, Pennie Payne, Adrian ProQuest (Firm) Edition: 3rd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, U.K. : Wiley, 2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Marketing plans [electronic resource] : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. by McDonald, Malcolm Wilson, Hugh, 1962- ProQuest (Firm) Edition: 7th ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester, West Sussex, U.K. : Wiley, 2011 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Marketing plans for service businesses [electronic resource] : a complete guide / Malcolm McDonald and Adrian Payne. by McDonald, Malcolm Payne, Adrian McDonald, Malcolm. Marketing planning for services ProQuest (Firm) Edition: 2nd ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		No cover image available Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. by McDonald, Malcolm Dunbar, Ian ProQuest (Firm) Edition: Rev. 4th ed. Material type: Text; Format: electronic available online ; Literary form: Not fiction Publication details: Chichester : John Wiley & Sons, Ltd., 2012 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Marketing and finance : creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward. [electronic resource] by McDonald, Malcolm [author.] Smith, Brian D. (Brian David), 1961- [author.] Ward, Keith, 1949- [author.] Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Chichester, England : Wiley, 2013Copyright date: ©2013 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multi-channel world / Martin Newman and Malcolm McDonald. by Newman, Martin (Business consultant) [author.] McDonald, Malcolm [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : Kogan Page, [2018] Other title: One hundred practical ways to improve customer experience. Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.812 NEW. Not available: TUS: Midlands, Main Library: In transit (1). Place hold Place recall Add to cart (remove)
		Pocket guide to selling products and services / Malcolm H. B. McDonald and Peter Morris. [electronic resource] by McDonald, Malcolm [author.] Morris, Peter, 1937- [author.] Edition: Pocket book edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Oxfordshire, England ; New York, New York : Routledge, 2011Copyright date: ©1991 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)
		Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson. [electronic resource] by McDonald, Malcolm [author.] Wilson, Hugh, 1962- [author.] Edition: Eighth edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Hoboken : Wiley, 2016 Online access: Click to View Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook. Place recall Add to cart (remove)

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