Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Material type: TextSeries: McGraw-Hill higher educationPublication details: Boston ; London : Irwin/McGraw-Hill, c2000.Edition: 2nd edDescription: xxviii, 620 p. : ill., ports. ; 26 cmISBN:- 9780072312218 :
- 0071169946 (pbk)
- 658.812 ZEI
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.812 ZEI (Browse shelf(Opens below)) | 1 | Available | 118124 |
Previous ed.: 1996.
Includes bibliographical references and index.
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.