Marketing across cultures. Jean-Claude Usunier.

By:

Usunier, Jean-Claude

Material type: Text

TextPublication details: Hemel Hempstead : Prentice Hall, 1998.Edition: 3rd edDescription: 600pISBN:

9780130106681 (pbk.) :
0130106682

Subject(s):

DDC classification:

658.848 USU

Summary: Marketing Across Cultures deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.848 USU (Browse shelf(Opens below))	1	Available		115660

Previous ed.: 1996.

Includes bibliographical references and index.

Marketing Across Cultures deals with international marketing and is intended to help readers develop their intercultural skills. The author compares national marketing systems and local commercial customs in various countries.