The business of brands / by Jon Miller & David Muir.

By:

Miller, Jon, 1971-

Contributor(s):

Material type: Text

TextPublication details: Chichester : Wiley, c2004.Description: xvi, 270 p. : ill., facsims. ; 24 cmISBN:

9780470862599 (hbk.) :

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

658.8/27 22

LOC classification:

HD69.B7 M55 2004

Online resources:

Click to View

Summary: The value of branding is under close scrutiny as marketing spend continues to grow. This work outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))		Available
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.827 MIL (Browse shelf(Opens below))	1	Available		124626

Includes bibliographical references and index.

The value of branding is under close scrutiny as marketing spend continues to grow. This work outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.