Strategic advertising management.

By:

Percy, Larry

Contributor(s):

Elliott, Richard, 1950-

Material type: Text

TextPublication details: Oxford : Oxford University Press, c2005.Edition: 2nd ed. / Larry Percy, Richard ElliottDescription: xviii, 335 p., 10 p. of plates : ill. (some col.) ; 25 cmISBN:

9780199274895 (pbk.) :
0199274894 (pbk.) :

Subject(s):

DDC classification:

658.82 LAR

LOC classification:

HF5438.5

Summary: The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.82 LAR (Browse shelf(Opens below))	1	Available		126384

Previous ed.: 2001.

Includes bibliographical references and index.

The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.