Marketing : the one-semester introduction / Geoff Lancaster and Paul Reynolds.
Material type: TextPublication details: London : Routledge, [2002]Description: v, 436 pages : illustrations (black and white) ; 25 cmISBN:- 9780750643818 (pbk.) :
- 0750643811
- 658.8 LAN
- HF5415 .L3 2002
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 LAN (Browse shelf(Opens below)) | 1 | Available | 121109 |
"First published by Butterworth-Heinemann"--Title page verso.
Includes bibliographical references and index.
This guide to the marketing process is designed for those taking a short course, or one semester in the subject. The text is based on both the authors' teaching experience and classroom testing.