gogo
Amazon cover image
Image from Amazon.com

Global marketing management / Warren J. Keegan.

By: Material type: TextTextPublication details: London : Prentice-Hall International, 1995.Edition: 5th edDescription: 828p.; ill. ; 23cmISBN:
  • 0132971860
Subject(s): DDC classification:
  • 658.848 KEE
Contents:
1. Introduction to global marketing -- 2. Global marketing planning -- 3. Economic environments -- 4. Social and cultural environment -- 5. Legal and regulatory environment -- 6. Foreign exchange and financial decisions -- 7. Global marketing information systems and research -- 8. Global segmentation targeting, and positioning -- 9. Sourcing decisions and the value chain -- 10. Stategy alternatives for gobel market entry and expansion -- 11. Competitive analysis and strategy -- 12. Cooperative stategies and gobel strategic partnerships -- 13. Product decisions 14. Pricing decisions -- 15. Channel decisions -- 16. Global marketing Communications decisions: advertising --17 Exporting and importing -- 18. Leading, organizing, and controlling the global marketing effort -- 19. The future of gobal marketing
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 KEE (Browse shelf(Opens below)) 1 Available 103864
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 KEE (Browse shelf(Opens below)) 1 Available 00210732
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 KEE (Browse shelf(Opens below)) 1 Available 105621

1. Introduction to global marketing -- 2. Global marketing planning -- 3. Economic environments -- 4. Social and cultural environment -- 5. Legal and regulatory environment -- 6. Foreign exchange and financial decisions -- 7. Global marketing information systems and research -- 8. Global segmentation targeting, and positioning -- 9. Sourcing decisions and the value chain -- 10. Stategy alternatives for gobel market entry and expansion -- 11. Competitive analysis and strategy -- 12. Cooperative stategies and gobel strategic partnerships -- 13. Product decisions 14. Pricing decisions -- 15. Channel decisions -- 16. Global marketing Communications decisions: advertising --17 Exporting and importing -- 18. Leading, organizing, and controlling the global marketing effort -- 19. The future of gobal marketing

Powered by Koha