Marketing research : an applied approach / Naresh Malhotra, David Birks.
Material type: TextSeries: Prentice Hall international editionsPublication details: Harlow : Financial Times Prentice Hall, 2000.Edition: European edDescription: xvi, 731p. : ill., facsims., map, ports. ; 27 cmISBN:- 9780139229640 (pbk.) :
- 0139229647 (pbk) :
- 658.83 MAL
- HF5415.2 .M29 2000
Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 MAL (Browse shelf(Opens below)) | 1 | Available | 116016 | |||
Long Loan | TUS: Midlands, Main Library Athlone CD | 658.83 MAL (Browse shelf(Opens below)) | CD 137 | 1 | Available | 116017 |
CD-ROM in back pocket.
Includes bibliographical references and index.
This marketing text places an emphasis on qualitative research, and the international and ethical aspects of marketing research. Mercator's SNAP package is included on the CD-ROM.