International dimensions of marketing / Vern Terpstra, Lloyd Russow.

By:

Terpstra, Vern

Contributor(s):

Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western ; London : International Thomson [distributor], 1999.Edition: 4th edDescription: 208p. ; 24 cmISBN:

9780324014914 (pbk.) :
0324014910(pbk.) :

Subject(s):

DDC classification:

658.848 TER

LOC classification:

HF1416 .T47 1999

Summary: This work provides an overview of the international dimensions of marketing, including international, foreign and multinational marketing, and discusses the key factors that define and influence international and domestic marketing.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.848 TER (Browse shelf(Opens below))	1	Available		116627

Includes bibliographical references and index.

This work provides an overview of the international dimensions of marketing, including international, foreign and multinational marketing, and discusses the key factors that define and influence international and domestic marketing.