Marketing management for nonprofit organizations / Adrian Sargeant.

By:

Sargeant, Adrian

Material type: Text

TextPublication details: Oxford : Oxford University Press, c2005.Edition: 2nd edDescription: xv, 408 p. : ill. ; 25 cmISBN:

9780199271825 (pbk.) :
0199271828 (pbk.)

Subject(s):

DDC classification:

658.0480688 SAR

LOC classification:

HF5415

Summary: This title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.0480688 SAR (Browse shelf(Opens below))	1	Available		124761

Previous ed.: 1999.

Includes bibliographical references and index.

This title provides an overview of how the principles of marketing may be applied to nonprofit organizations. It contains an introduction to marketing and provides a framework for nonprofit planning. The text addresses key strategic issues, and examines marketing practice in specific nonprofit contexts.