Services marketing. Christopher Lovelock.
Material type: TextPublication details: Prentice-Hall International, c1991.Edition: 2nd edDescription: xvi,526pISBN:- 9780138070663 (cased) :
- 9780138070175 (pbk) :
- 0138070172
- 658.802 LOV
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 LOV (Browse shelf(Opens below)) | 1 | Available | 104891 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 LOV (Browse shelf(Opens below)) | 1 | Available | 104892 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 LOV (Browse shelf(Opens below)) | 1 | Available | 104890 |
Includes bibliography (p.517-518) and index.
Aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.