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Services marketing. Christopher Lovelock.

By: Material type: TextTextPublication details: Prentice-Hall International, c1991.Edition: 2nd edDescription: xvi,526pISBN:
  • 9780138070663 (cased) :
  • 9780138070175 (pbk) :
  • 0138070172
Subject(s): DDC classification:
  • 658.802 LOV
Summary: Aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 LOV (Browse shelf(Opens below)) 1 Available 104891
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 LOV (Browse shelf(Opens below)) 1 Available 104892
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.802 LOV (Browse shelf(Opens below)) 1 Available 104890

Includes bibliography (p.517-518) and index.

Aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.

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