Introduction to marketing communications / Moriarty, Burnett.
Material type: TextPublication details: Englewood Cliffs, N.J. ; Hemel Hempstead : Prentice Hall, 1997.Edition: 5th edDescription: 800p. ; 24 cmISBN:- 9780137371150 (pbk.) :
- 0137371152
- 658.8342 MOW
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8342 MOW (Browse shelf(Opens below)) | 1 | Available | 123660 |
Includes bibliographical references and indexes.
This text covers theory and practice of advertising and promotion. Its writing style is well-suited for an undergraduate audience, and is written for advertising and promotion/marketing communication classes.