Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson.

By:

Wilson, R. M. S. (Richard Malcolm Sano), 1946-

Contributor(s):

Material type: Text

TextSeries: Marketing series (London, England)Publication details: Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1992.Description: xx,644pISBN:

9780750603294 (pbk) :
0750603291 :

Subject(s):

DDC classification:

658.802 WIL

Summary: Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.802 WIL (Browse shelf(Opens below))	1	Available		105575

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references (p. 616-634) and index.

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.