Marketing research.

By:

Aaker, David A. (David Allen), 1938-

Contributor(s):

Material type: Text

TextPublication details: New York ; Chichester : Wiley, 2003.Edition: 8th ed. / David A. AakerDescription: 800 pISBN:

9780471451686 (hbk.) :
0471451681 (Wiley International ed)

Subject(s):

DDC classification:

658.83 AAK

LOC classification:

HF5415.2 .A14 2003

Summary: This text helps both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognise effective research, and how to apply its results.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.83 AAK (Browse shelf(Opens below))	1	Available		00214822

Previous ed.: 2000.

This text helps both future managers and future researchers understand and appreciate marketing research, when it can and should be used, what research alternatives exist, how to recognise effective research, and how to apply its results.