Successful marketing communications : a practical guide to planning and implementation / Cathy Ace.

By:

Ace, Cathy [author.]

Contributor(s):

Chartered Institute of Marketing [associated with work.]

Material type: Text

TextSeries: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. StudentPublication details: London : Routledge, 2001.Description: ix, 210 pages : illustrations (black and white) ; 25 cmISBN:

9780750650274 (pbk.) :
0750650273 (pbk.) :

Subject(s):

DDC classification:

658.802 ACE

LOC classification:

HF5415.123 .A27 2001

Summary: This text covers all of the marketing communications content from certificate to advanced level, and is ideal for students who need to gain a practical insight into promotional planning and implementation.

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.802 ACE (Browse shelf(Opens below))	1	Available		00214869

Includes index.

"Published in association with the Chartered Institute of Marketing."

"Student"--Front cover.

Originally published: with same ISBN. Oxford: Butterworth-Heinemann, 2001.

This text covers all of the marketing communications content from certificate to advanced level, and is ideal for students who need to gain a practical insight into promotional planning and implementation.