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Managing and marketing your website.

By: Material type: TextTextPublication details: Dublin : Oak Tree, 1999.Description: 160p. ; 23 cmISBN:
  • 9781860761249 (hbk.) :
  • 1860761240
Subject(s): DDC classification:
  • 005.75 HUT
LOC classification:
  • ZA4226
Contents:
1.Introduction -- 2.Content - The Elvis factor -- 3.Search engines - the necessary evil -- 4.Publicity - why you need it --5.Media buying -- 6.Measuring the results: what do they tell you? -- 7.Website management - how to run a successful website.
Summary: This book provides essential information on everything from getting the content right, to engine registration, publicity, media planning and buying, to measuring the success of your website.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 005.75 HUT (Browse shelf(Opens below)) 1 Available 117999

Includes bibliographical references (p.[141]144).

1.Introduction -- 2.Content - The Elvis factor -- 3.Search engines - the necessary evil -- 4.Publicity - why you need it --5.Media buying -- 6.Measuring the results: what do they tell you? -- 7.Website management - how to run a successful website.

This book provides essential information on everything from getting the content right, to engine registration, publicity, media planning and buying, to measuring the success of your website.

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