Managing and marketing your website.
Material type: TextPublication details: Dublin : Oak Tree, 1999.Description: 160p. ; 23 cmISBN:- 9781860761249 (hbk.) :
- 1860761240
- 005.75 HUT
- ZA4226
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 005.75 HUT (Browse shelf(Opens below)) | 1 | Available | 117999 |
Includes bibliographical references (p.[141]144).
1.Introduction -- 2.Content - The Elvis factor -- 3.Search engines - the necessary evil -- 4.Publicity - why you need it --5.Media buying -- 6.Measuring the results: what do they tell you? -- 7.Website management - how to run a successful website.
This book provides essential information on everything from getting the content right, to engine registration, publicity, media planning and buying, to measuring the success of your website.