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Introduction to marketing communications / Moriarty, Burnett.

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, N.J. ; Hemel Hempstead : Prentice Hall, 1997.Edition: 5th edDescription: 800p. ; 24 cmISBN:
  • 9780137371150 (pbk.) :
  • 0137371152
Subject(s): DDC classification:
  • 658.8342 MOW
Summary: This text covers theory and practice of advertising and promotion. Its writing style is well-suited for an undergraduate audience, and is written for advertising and promotion/marketing communication classes.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8342 MOW (Browse shelf(Opens below)) 1 Available 123660

Includes bibliographical references and indexes.

This text covers theory and practice of advertising and promotion. Its writing style is well-suited for an undergraduate audience, and is written for advertising and promotion/marketing communication classes.

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