Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Material type: TextPublication details: Boston, Mass. : Houghton Mifflin, c2004.Edition: 6th edDescription: xxi, 613 p. : ill. (some col.) ; 24 cmISBN:- 9780618310593
- 0618310592
- 658.848 JEA
- HF1416 .J43 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 JEA (Browse shelf(Opens below)) | 1 | Available | 122584 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 JEA (Browse shelf(Opens below)) | 1 | Available | 122583 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 JEA (Browse shelf(Opens below)) | 1 | Available | 122172 |
Includes bibliographical references and indexes.
Introduction: Chapter 1.Introdution to global marketing -- Part 1: Understanding the global marketing environment -- Chapter 2.The global economy -- Chapter 3.Cultural and social forces -- Chapter 4.Political and legal forces -- Part II.Analyzing global marketing opportunities -- Chapter 5.Global markets and buyers -- Chapter 6.Global marketing research -- Part III.Developing global marketing opportunities: Chapter 7.Developing a global mindstet -- Chapter 8.Global marketing strategies -- Chapter 9.Global market entry strategies -- Part IV: Designing global marketing programs -- Chapter 10.Pricing for global markets -- Chapter 11.Global communication strategies -- Chapter 12.Managing global advertising -- Chapter 13.Global product and service strategies -- Chapter 14.Developing new products for global markets -- Chapter 15.Managing global distribution channels -- Part V. Managing the global marketing effort.