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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Houghton Mifflin, c2004.Edition: 6th edDescription: xxi, 613 p. : ill. (some col.) ; 24 cmISBN:
  • 9780618310593
  • 0618310592
Subject(s): DDC classification:
  • 658.848 JEA
LOC classification:
  • HF1416 .J43 2004
Online resources:
Contents:
Introduction: Chapter 1.Introdution to global marketing -- Part 1: Understanding the global marketing environment -- Chapter 2.The global economy -- Chapter 3.Cultural and social forces -- Chapter 4.Political and legal forces -- Part II.Analyzing global marketing opportunities -- Chapter 5.Global markets and buyers -- Chapter 6.Global marketing research -- Part III.Developing global marketing opportunities: Chapter 7.Developing a global mindstet -- Chapter 8.Global marketing strategies -- Chapter 9.Global market entry strategies -- Part IV: Designing global marketing programs -- Chapter 10.Pricing for global markets -- Chapter 11.Global communication strategies -- Chapter 12.Managing global advertising -- Chapter 13.Global product and service strategies -- Chapter 14.Developing new products for global markets -- Chapter 15.Managing global distribution channels -- Part V. Managing the global marketing effort.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 JEA (Browse shelf(Opens below)) 1 Available 122584
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 JEA (Browse shelf(Opens below)) 1 Available 122583
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.848 JEA (Browse shelf(Opens below)) 1 Available 122172

Includes bibliographical references and indexes.

Introduction: Chapter 1.Introdution to global marketing -- Part 1: Understanding the global marketing environment -- Chapter 2.The global economy -- Chapter 3.Cultural and social forces -- Chapter 4.Political and legal forces -- Part II.Analyzing global marketing opportunities -- Chapter 5.Global markets and buyers -- Chapter 6.Global marketing research -- Part III.Developing global marketing opportunities: Chapter 7.Developing a global mindstet -- Chapter 8.Global marketing strategies -- Chapter 9.Global market entry strategies -- Part IV: Designing global marketing programs -- Chapter 10.Pricing for global markets -- Chapter 11.Global communication strategies -- Chapter 12.Managing global advertising -- Chapter 13.Global product and service strategies -- Chapter 14.Developing new products for global markets -- Chapter 15.Managing global distribution channels -- Part V. Managing the global marketing effort.

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