Marketing : the one-semester introduction / Geoff Lancaster and Paul Reynolds.

By:

Lancaster, Geoffrey, 1938- [author.]

Contributor(s):

Material type: Text

TextPublication details: London : Routledge, [2002]Description: v, 436 pages : illustrations (black and white) ; 25 cmISBN:

9780750643818 (pbk.) :
0750643811

Subject(s):

DDC classification:

658.8 LAN

LOC classification:

HF5415 .L3 2002

Summary: This guide to the marketing process is designed for those taking a short course, or one semester in the subject. The text is based on both the authors' teaching experience and classroom testing.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8 LAN (Browse shelf(Opens below))	1	Available		121109

"First published by Butterworth-Heinemann"--Title page verso.

Includes bibliographical references and index.

This guide to the marketing process is designed for those taking a short course, or one semester in the subject. The text is based on both the authors' teaching experience and classroom testing.