Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type: TextSeries: McGraw-Hill/Irwin series in marketing | McGraw-Hill/Irwin series in marketingPublication details: Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003.Edition: 7th edDescription: xviii, 843 p. : ill., facsims., maps, port. ; 26 cmISBN:- 9780071151610 (pbk.) :
- 0072466650(domestic (U.S.))
- 658.802 CRA
- HF5415.135 .C72 2003
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | 121854 |
Previous ed.: 2000.
Includes bibliographical references and index.
This textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy.