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Marketing mistakes / Robert Hartley.

By: Contributor(s): Material type: TextTextPublication details: New York ; Chichester : Wiley, 2003.Edition: 9th edDescription: 368 pISBN:
  • 9780471446385 (pbk.) :
  • 0471446386 (pbk.) :
Subject(s): DDC classification:
  • 658.800973 HAR
LOC classification:
  • HF5415.1 .H37 2003
Summary: Using case studies of major companies such as IBM, Sears and Harley Davidson, this book explains how to analyse the marketing strategies and outcomes of a variety of corporations.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.800973 HAR (Browse shelf(Opens below)) 1 Available 124727
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.800973 HAR (Browse shelf(Opens below)) 1 Available 124728

Previous ed.: published as Marketing mistakes and successes. 2001.

Previous ed.: 2001.

Includes index.

Using case studies of major companies such as IBM, Sears and Harley Davidson, this book explains how to analyse the marketing strategies and outcomes of a variety of corporations.

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