Marketing mistakes / Robert Hartley.
Material type: TextPublication details: New York ; Chichester : Wiley, 2003.Edition: 9th edDescription: 368 pISBN:- 9780471446385 (pbk.) :
- 0471446386 (pbk.) :
- 658.800973 HAR
- HF5415.1 .H37 2003
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.800973 HAR (Browse shelf(Opens below)) | 1 | Available | 124727 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.800973 HAR (Browse shelf(Opens below)) | 1 | Available | 124728 |
Previous ed.: published as Marketing mistakes and successes. 2001.
Previous ed.: 2001.
Includes index.
Using case studies of major companies such as IBM, Sears and Harley Davidson, this book explains how to analyse the marketing strategies and outcomes of a variety of corporations.