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Consumer behavior and marketing action / Henry Assael. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1987
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 ASS.
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Consumer behavior and marketing action/ Henry Assael. by
Edition: 4th ed.
Material type: Text Text; Format: print
Publication details: Boston: PWS-Kent Publishing Company, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 ASS.
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