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Essentials of marketing / Jim Blythe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8 BLY, ...
Marketing communications / Jim Blythe. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Management, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.802 BLY.
Consumer behaviour / Jim Blythe. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Thomson, c2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 BLY.
Demarketing / edited by Nigel Bradley and Jim Blythe. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: London : Routledge, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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