Principles of marketing / Frances Brassington, Stephen Pettitt.
Material type:
TextPublication details: Harlow : Financial Times Management, 1999.Edition: 2nd edDescription: xx, 1079p. : col. ill. ; 27 cmISBN: - 9780273644446 (pbk.) :
- 0273644440
- 658.8 BRA
- HF5410
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BRA (Browse shelf(Opens below)) | 1 | Available | 00210819 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BRA (Browse shelf(Opens below)) | 1 | Available | 00210820 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BRA (Browse shelf(Opens below)) | 1 | Available | 200857 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BRA (Browse shelf(Opens below)) | 1 | Available | 117234 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 BRA (Browse shelf(Opens below)) | 1 | Available | 117233 |
Previous ed.: London: Pitman, 1997.
Includes bibliographical references and index.
Part 1: Marketing and its environment -- Part 2: Customers and markets -- Part III: Product -- Part IV: Price -- Part V: Place -- Part VI: Promotion -- Part VII: Marketing management.
The second edition of Principles of Marketing has been substantially updated. It now provides coverage of IT and geodemographics as well as the addition of marketing and IT vignettes throughout the main body of the text.