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Essentials of marketing research / Del I. Hawkins, Donald S. Tull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Macmillan Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 HAW.
Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Macmillan ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 TUL.
Basic marketing research / Gilbert A. Churchill, Jr. by Series: The Dryden Press series in marketing | The Dryden Press series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c1996
Other title:
  • Marketing research
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 CHU.
Marketing research. Peter M. Chisnall. by Series: The McGraw-Hill marketing series
Edition: 4th ed.
Material type: Text Text
Publication details: McGraw-Hill, 1992
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.83 CHI, ...
Consumer behaviour / Peter M. Chisnall. by
Edition: 3rd ed.
Material type: Text Text
Publication details: London : McGraw-Hill, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8342 CHI, ...
Marketing research. Peter M. Chisnall. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.83 CHI, ...
Marketing research. by
Material type: Text Text
Publication details: Prentice-Hall International, c1993
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 MAL.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice Hall, c1994
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 SCH.
Marketing research / David J. Luck, Ronald S. Rubin. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : Prentice-Hall, c1987
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 LUC.
Perspectives in consumer behavior / [edited by] Harold H. Kassarjian, Thomas S. Robertson. by
Edition: 4th ed.
Material type: Text Text
Publication details: Prentice Hall, 1991
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8342 KAS, ...
Applied consumer behaviour / Martin J. Evans, Luiz Moutinho, W. Fred Van Raaij. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Addison-Wesley, 1996
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.8342 EVA, ...
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : Irwin, 1989
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.83 BOY, ...
Business research methods / Donald Cooper, Pamela Schindler. by Series: Irwin/McGraw-Hill series in operations and decision sciences
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Chicago, Ill. ; London : Irwin, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.0072 COO, ...
Research methods for business students / Mark N. K. Saunders, Philip Lewis, Adrian Thornhill. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.0072 SAU, ...
Essentials of marketing research / Tony Proctor. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Pitman, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 PRO.
Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall. by
Material type: Text Text
Publication details: Basingstoke : Macmillan Business, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.83 MCD, ...
Marketing research in action / Raymond A. Kent. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1993
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.83 KEN, ...
Representing consumers : voices, views and visions / edited by Barbara B. Stern. by Series: Routledge interpretive market research series | Routledge interpretive market research series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 381.3 STE.
Consumer behavior and marketing action / Henry Assael. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Kent Pub. Co., c1987
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 ASS.
Marketing research project manual. Glen R. Jarboe. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 JAR.
Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fielding. by
Material type: Text Text
Publication details: Dublin : Gill & Macmillan, 1999
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.83 DOM, ...
Consumer behavior : fundamentals & strategies / Terrell G. Williams. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Paul : West Pub. Co., c1981
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.834 WIL.
Business research methods : strategies, techniques and sources / edited by Teresa Brannick, William K. Roche. by Series: Irish studies in management | Irish studies in management
Material type: Text Text
Publication details: Dublin : Oak Tree Press, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.0072 BRA, ...
Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : International Thomson Business, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.84 OMA.
Contemporary marketing research / Carl McDaniel, Roger Gates. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Cincinnati, Ohio : London : South-Western ; International Thomson [distributor], 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 MCD.
Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : International Thomson Business, 1998
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 FOX.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, c2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8342 HOY, ...
Mastering marketing : the complete MBA companion in marketing. by Series: FT mastering series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Financial Times, 1999
Other title:
  • Mastering marketing
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8 DIC.
Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fleming. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Dublin : Gill & Macmillan, c2003
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.83 DOM, ...
Moderating focus groups. Richard A. Krueger. by Series: Focus group kit ; v. 4 | Focus group kit ; v. 4
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 001.433 KRU.
Marketing research / Peter Chisnall. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : McGraw-Hill, 2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.83 CHI, ...
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2004
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 SCH.
Marketing research : an applied orientation / Naresh K. Malhotra. by Series: Prentice Hall international editions
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Upper Saddle River, N.J. ; London : Prentice Hall, c1999
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83.
Global marketing strategy / Susan P. Douglas, C. Samuel Craig. by Series: McGraw-Hill series in marketing
Material type: Text Text
Publication details: New York ; London : McGraw-Hill, c1995
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.848 DOU.
The marketing research process / Len Tiu Wright and Margaret Crimp. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 WRI. Not available: TUS: Midlands, Main Library: Checked out (1).
Marketing research : an applied approach / Naresh Malhotra, David Birks. by Series: Prentice Hall international editions
Edition: European ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Harlow : Financial Times Prentice Hall, 2000
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.83 MAL, ...
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : London : Prentice Hall ; Prentice-Hall International (UK), c1996
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.83 MAL, ...
Marketing research. by
Edition: 8th ed. / David A. Aaker.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 AAK.
Strategic advertising management. by
Edition: 2nd ed. / Larry Percy, Richard Elliott.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Oxford University Press, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.82 LAR.
Introduction to marketing communications / Moriarty, Burnett. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Englewood Cliffs, N.J. ; Hemel Hempstead : Prentice Hall, 1997
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 MOW.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, [Mass.] ; London : Irwin McGraw-Hill, c2005
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.8342 PET.
Doing research projects in marketing, management and consumer research / Chris Hackley. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Routledge, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.0072 HAC.
Marketing research for managers / Sunny Crouch, Matthew Housden. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Oxford : Butterworth-Heinemann, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 CRO.
Marketing communications : an Irish perspective / Patricia Medcalf. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : Gill & Macmillan, 2004
Availability: Items available for loan: TUS: Midlands, Main Library (6)Location, call number: Athlone General Lending 658.802 MED, ...
Exploring research / Neil J. Salkind. by
Edition: 6th ed., international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 150.72 SAL, ...
Exploring marketing research. by
Edition: 9th ed. / William G. Zikmund, Barry J. Babin.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Mason, Ohio : London : Thomson South-Western ; Thomson Learning [distributor], 2006
Availability: Items available for loan: TUS: Midlands, Main Library (4)Location, call number: Athlone General Lending 658.83 ZIK, ...
Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fleming. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dublin : Gill & Macmillan, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (5)Location, call number: Athlone General Lending 658.839415 DOM, ...
Planning research in hospitality and tourism / Levent Altinay and Alexandros Paraskevas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam: Elsevier, c2008
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 338.4791 ALT.
Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook. by Series: Applied social research methods series ; v. 20
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 300.723 STE. Not available: TUS: Midlands, Main Library: Checked out (1).
Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 5th ed.
Material type: Text Text; Format: print optical disc; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice-Hall, c2007
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone CD 658.83 MAL, ...
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