Marketing research.

By:

Malhotra, Naresh K

Material type: Text

TextPublication details: Prentice-Hall International, c1993.Description: xxxv,857pISBN:

9780130099860 (pbk) :
0130099864 (pbk) :

Subject(s):

DDC classification:

658.83 MAL

Summary: Presents marketing research concepts and methods in an applied and managerial way. It devotes separate chapters to qualitative research procedures and to each major data analysis technique, and offers a practical integration showing the use of mainframes and microcomputers throughout.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.83 MAL (Browse shelf(Opens below))	1	Available		100921

Presents marketing research concepts and methods in an applied and managerial way. It devotes separate chapters to qualitative research procedures and to each major data analysis technique, and offers a practical integration showing the use of mainframes and microcomputers throughout.