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Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall. by
Material type: Text Text
Publication details: Basingstoke : Macmillan Business, 1995
Availability: Items available for loan: TUS: Midlands, Main Library (3)Location, call number: Athlone General Lending 658.83 MCD, ...
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Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. by
Edition: Rev. 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chichester : John Wiley & Sons, Ltd., 2012
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Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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