Global marketing strategy / Susan P. Douglas, C. Samuel Craig.

By:

Douglas, Susan P

Contributor(s):

Craig, C. Samuel

Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York ; London : McGraw-Hill, c1995.Description: xx,554p. : ill., maps ; 25 cmISBN:

9780070134478 :
0070134472 :

Subject(s):

DDC classification:

658.848 DOU

Summary: Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.848 DOU (Browse shelf(Opens below))	1	Available		103854

International edition.

Includes bibliographical references and index.

Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization.