Marketing research. Peter M. Chisnall.
Material type: TextSeries: The McGraw-Hill marketing seriesPublication details: McGraw-Hill, 1992.Edition: 4th edDescription: [374]pISBN:- 9780077074296 (pbk) :
- 0077074297
- 658.83 CHI
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 CHI (Browse shelf(Opens below)) | 1 | Available | 123819 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 CHI (Browse shelf(Opens below)) | 1 | Available | 103810 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 CHI (Browse shelf(Opens below)) | 1 | Available | 103811 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 CHI (Browse shelf(Opens below)) | 1 | Available | 104150 |
Includes bibliographical references and index.
An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.