gogo
Amazon cover image
Image from Amazon.com

Marketing research. Peter M. Chisnall.

By: Material type: TextTextSeries: The McGraw-Hill marketing seriesPublication details: McGraw-Hill, 1992.Edition: 4th edDescription: [374]pISBN:
  • 9780077074296 (pbk) :
  • 0077074297
Subject(s): DDC classification:
  • 658.83 CHI
Summary: An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.83 CHI (Browse shelf(Opens below)) 1 Available 123819
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.83 CHI (Browse shelf(Opens below)) 1 Available 103810
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.83 CHI (Browse shelf(Opens below)) 1 Available 103811
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.83 CHI (Browse shelf(Opens below)) 1 Available 104150

Includes bibliographical references and index.

An introduction aimed at students of marketing research, this fourth edition discusses its history and role, the basic techniques employed, specific applications, statistical analyses and preparation of research reports.

Powered by Koha