Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown.

By:

Foxall, Gordon R

Contributor(s):

Material type: Text

TextPublication details: London : International Thomson Business, 1998.Edition: 2nd edDescription: xvi, 286p. ; 25 cmISBN:

9781861523716 (pbk.) :
1861523718

Subject(s):

DDC classification:

658.8342 FOX

Summary: The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.8342 FOX (Browse shelf(Opens below))	1	Available		120123

Previous ed.: London: Routledge, 1994.

Includes bibliographical references and index.

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management.