Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By:

Schiffman, Leon G

Contributor(s):

Kanuk, Leslie Lazar

Material type: Text

TextPublication details: Upper Saddle River, N.J. ; London : Prentice Hall, c2004.Edition: 8th edDescription: 1 v. (various pagings) : col. ill., facsims. (chiefly col.) ; 26 cmISBN:

9780130491756 (pbk.) :
0130491756 (pbk.) :

Subject(s):

DDC classification:

658.8342 SCH

Summary: The eighth edition of this title examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live, with particular emphasis on consumer behaviour on the Internet.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Short Loan	TUS: Midlands, Main Library Athlone General Lending	658.8342 SCH (Browse shelf(Opens below))	1	Available		122506

Previous ed.: 2000.

Includes bibliographical references and index.

The eighth edition of this title examines the full range of consumer behaviour within the context of the expanding influence of the high-tech global environment in which we live, with particular emphasis on consumer behaviour on the Internet.