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Focus groups : theory and practice / David W. Stewart, Prem N. Shamdasani, Dennis W. Rook. by Series: Applied social research methods series ; v. 20
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2006
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 300.723 STE. Not available: TUS: Midlands, Main Library: Checked out (1).
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Brands, consumers, symbols, & research [electronic resource] Sidney J. Levy on marketing / compiled by Dennis W. Rook. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Thousand Oaks, Calif : Sage Publications, c1999
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  • Brands, consumers, symbols, and research
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Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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