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Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextSeries: Prentice Hall international editionsPublication details: Upper Saddle River, N.J. ; London : Prentice Hall, c1999.Edition: 3rd edDescription: 1 v. (various pagings) : ill., facsims., map, ports. ; 26 cmISBN: - 9780130131621 (pbk.) :
- 0130131628 (International ed)
- 658.83
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 (Browse shelf(Opens below)) | 1 | Available | 117903 |
Previous ed.: 1996.
Includes bibliographical references and index.