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Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
Material type:
TextPublication details: Homewood, Ill. : Irwin, 1989.Edition: 7th edDescription: xv, 816 p. : ill. ; 25 cmISBN: - 9780256068139 :
- 0256068135 :
- 658.83 BOY
- HF5415.2 .B65 1989
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 BOY (Browse shelf(Opens below)) | 1 | Available | 022174 | ||
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 BOY (Browse shelf(Opens below)) | 1 | Available | 022175 |
Includes bibliographical references and index.