gogo
Amazon cover image
Image from Amazon.com

Marketing research : an applied orientation / Naresh K. Malhotra.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice-Hall, c2007.Edition: 5th edDescription: xxx, 811, 12, 31, 23, 1 p. : ill., maps, ports. ; 29 cm. + 1 CD-ROMISBN:
  • 9780132221177 :
  • 9780132279468 :
  • 9780131750623 (CD-ROM) :
  • 9780132221177
Subject(s): DDC classification:
  • 658.83 MAL
Contents:
Table of contents: PART I: INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH Chapter 1 INTRODUCTION TO MARKETING RESEARCH Chapter 2 DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH CASES FOR PART I VIDEO CASES FOR PART I PART II: RESEARCH DESIGN FORMULATION Chapter 3 RESEARCH DESIGN Chapter 4 EXPLORATORY RESEARCH DESIGN: SECONDARY DATA Chapter 5 EXPLORATORY RESEARCH DESIGN: QUALITATIVE RESEARCH Chapter 6 DESCRIPTIVE RESEARCH DESIGN: SURVEY AND OBSERVATION Chapter 7 CAUSAL RESEARCH DESIGN: EXPERIMENTATION Chapter 8 MEASUREMENT AND SCALING: FUNDAMENTALS AND COMPARATIVE SCALING Chapter 9 MEASUREMENT AND SCALING: NONCOMPARATIVE SCALING TECHNIQUES Chapter 10 QUESTIONNAIRE AND FORM DESIGN Chapter 11 SAMPLING: DESIGN AND PROCEDURES Chapter 12 SAMPLING: FINAL AND INITIAL SAMPLE SIZE DETERMINATION CASES FOR PART II VIDEO CASES FOR PART II PART III: DATA COLLECTION, PREPARATION, ANALYSIS AND REPORTING Chapter 13 FIELD WORK Chapter 14 DATA PREPARATION Chapter 15 FREQUENCY DISTRIBUTION, CROSS-TABULATION, AND HYPOTHESIS TESTING Chapter 16 ANALYSIS OF VARIANCE AND COVARIANCE Chapter 17 CORRELATION AND REGRESSION Chapter 18 DISCRIMINANT AND LOGIT ANALYSIS Chapter 19 FACTOR ANALYSIS Chapter 20 CLUSTER ANALYSIS Chapter 21 MULTIDIMENSIONAL SCALING AND CONJOINTANALYSIS Chapter 22 REPORT PREPARATION AND PRESENTATION Chapter 23 INTERNATIONAL MARKETING RESEARCH CASES FOR PART III VIDEO CASES FOR PART III DELL CASE: EXPERIENTIAL RESEARCH COMPREHENSIVE CASES WITH DATA COMPREHENSIVE HARVARD BUSINESS SCHOOL CASES COMPREHENSIVE VIDEO CASES
Holdings
Item type Current library Call number Vol info Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.83 MAL (Browse shelf(Opens below)) 1 Available 204754
Long Loan TUS: Midlands, Main Library Athlone CD 658.83 MAL (Browse shelf(Opens below)) CD 788 1 Available 206704

Previous ed.: London : Prentice Hall International, 2004.

Includes bibliographical references and index.

Table of contents: PART I: INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH Chapter 1 INTRODUCTION TO MARKETING RESEARCH Chapter 2 DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH CASES FOR PART I VIDEO CASES FOR PART I PART II: RESEARCH DESIGN FORMULATION Chapter 3 RESEARCH DESIGN Chapter 4 EXPLORATORY RESEARCH DESIGN: SECONDARY DATA Chapter 5 EXPLORATORY RESEARCH DESIGN: QUALITATIVE RESEARCH Chapter 6 DESCRIPTIVE RESEARCH DESIGN: SURVEY AND OBSERVATION Chapter 7 CAUSAL RESEARCH DESIGN: EXPERIMENTATION Chapter 8 MEASUREMENT AND SCALING: FUNDAMENTALS AND COMPARATIVE SCALING Chapter 9 MEASUREMENT AND SCALING: NONCOMPARATIVE SCALING TECHNIQUES Chapter 10 QUESTIONNAIRE AND FORM DESIGN Chapter 11 SAMPLING: DESIGN AND PROCEDURES Chapter 12 SAMPLING: FINAL AND INITIAL SAMPLE SIZE DETERMINATION CASES FOR PART II VIDEO CASES FOR PART II PART III: DATA COLLECTION, PREPARATION, ANALYSIS AND REPORTING Chapter 13 FIELD WORK Chapter 14 DATA PREPARATION Chapter 15 FREQUENCY DISTRIBUTION, CROSS-TABULATION, AND HYPOTHESIS TESTING Chapter 16 ANALYSIS OF VARIANCE AND COVARIANCE Chapter 17 CORRELATION AND REGRESSION Chapter 18 DISCRIMINANT AND LOGIT ANALYSIS Chapter 19 FACTOR ANALYSIS Chapter 20 CLUSTER ANALYSIS Chapter 21 MULTIDIMENSIONAL SCALING AND CONJOINTANALYSIS Chapter 22 REPORT PREPARATION AND PRESENTATION Chapter 23 INTERNATIONAL MARKETING RESEARCH CASES FOR PART III VIDEO CASES FOR PART III DELL CASE: EXPERIENTIAL RESEARCH COMPREHENSIVE CASES WITH DATA COMPREHENSIVE HARVARD BUSINESS SCHOOL CASES COMPREHENSIVE VIDEO CASES

System requirements for accompanying disc: Pentium processor; 256 MB RAM; 300 MB free hard disk space; CD-ROM drive; Internet Explorer 6.0.

Powered by Koha