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Essentials of marketing research / Tony Proctor.

By: Material type: TextTextPublication details: London : Pitman, 1997.Description: viii, 360p. : ill., maps ; 25 cmISBN:
  • 9780273625315 (pbk.) :
  • 0273625314 (pbk)
Subject(s): DDC classification:
  • 658.83 PRO
Summary: Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.83 PRO (Browse shelf(Opens below)) 1 Available 110733

Includes bibliographical references and index.

Includes bibliographical references and index.

Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology.

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