Essentials of marketing research / Tony Proctor.
Material type: TextPublication details: London : Pitman, 1997.Description: viii, 360p. : ill., maps ; 25 cmISBN:- 9780273625315 (pbk.) :
- 0273625314 (pbk)
- 658.83 PRO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 PRO (Browse shelf(Opens below)) | 1 | Available | 110733 |
Includes bibliographical references and index.
Includes bibliographical references and index.
Essentials of Marketing Research provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology.