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Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston, Mass. : Houghton Mifflin, c2001
Availability: Items available for loan: TUS: Midlands, Main Library (2)Location, call number: Athlone General Lending 658.8342 HOY, ...
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Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Armonk, N.Y. : M.E. Sharpe, c2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. [electronic resource] by Series: Review of Marketing Research ; Volume 12
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Bingley, England : Emerald, 2015Copyright date: ©2015
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Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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Brand admiration : building a business people love / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich. [electronic resource] by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken : Wiley, [2016]Copyright date: ©2016
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Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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