Consumer behaviour / Peter M. Chisnall.

By:

Chisnall, Peter M. (Peter Michael), 1925-

Contributor(s):

Material type: Text

TextPublication details: London : McGraw-Hill, c1995.Edition: 3rd edDescription: xi, 400 p. : ill. ; 25 cmISBN:

9780077076160 (pbk.) :
0077076168 :

Subject(s):

DDC classification:

658.8342 CHI

Summary: Covers the psychological, sociological and cultural factors affecting the buying decisions made by personal shoppers and also those taken in industry, business and the public sector. This new edition adds several new chapters on such issues as: women and advertising; and business ethics.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8342 CHI (Browse shelf(Opens below))	1	Available		106352
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.8342 CHI (Browse shelf(Opens below))	1	Available		106351

Previous ed. published as: Marketing. 1985.

Includes bibliographical references and index.

Covers the psychological, sociological and cultural factors affecting the buying decisions made by personal shoppers and also those taken in industry, business and the public sector. This new edition adds several new chapters on such issues as: women and advertising; and business ethics.