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Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.

By: Contributor(s): Material type: TextTextPublication details: New York : Macmillan ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1993.Edition: 6th edDescription: xviii, 863, [45] p. : ill. ; 26 cmISBN:
  • 9780024219329
  • 0024219320
Subject(s): DDC classification:
  • 658.83 TUL
LOC classification:
  • HF5415.2 .T83 1993
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.83 TUL (Browse shelf(Opens below)) 1 Available 104411

Includes bibliographical references and indexes.

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