Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.
Material type: TextPublication details: New York : Macmillan ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1993.Edition: 6th edDescription: xviii, 863, [45] p. : ill. ; 26 cmISBN:- 9780024219329
- 0024219320
- 658.83 TUL
- HF5415.2 .T83 1993
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 TUL (Browse shelf(Opens below)) | 1 | Available | 104411 |
Includes bibliographical references and indexes.