Global marketing strategy / Susan P. Douglas, C. Samuel Craig.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York ; London : McGraw-Hill, c1995.Description: xx,554p. : ill., maps ; 25 cmISBN:- 9780070134478 :
- 0070134472 :
- 658.848 DOU
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.848 DOU (Browse shelf(Opens below)) | 1 | Available | 103854 |
International edition.
Includes bibliographical references and index.
Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization.