Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown.
Material type: TextPublication details: London : International Thomson Business, 1998.Edition: 2nd edDescription: xvi, 286p. ; 25 cmISBN:- 9781861523716 (pbk.) :
- 1861523718
- 658.8342 FOX
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8342 FOX (Browse shelf(Opens below)) | 1 | Available | 120123 |
Previous ed.: London: Routledge, 1994.
Includes bibliographical references and index.
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management.