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Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fleming.

By: Contributor(s): Material type: TextTextPublication details: Dublin : Gill & Macmillan, c2007.Edition: 3rd edDescription: 585 p. : ill. ; 25 cmISBN:
  • 9780717142002 (pbk.) :
  • 9780717142002
Subject(s): DDC classification:
  • 658.839415 DOM
Contents:
Part 1 Introduction to Marketing Research1. Marketing Research Introduced2. The Marketing Research Process3. Problem Definition & Research Design Part 2 Data Collection Methods4 Secondary Sources of Data5. Focus Groups, In-depth Interviews and Projective Techniques6. Surveys, Observations and Panels7. Experimentation Part 3 Data Collection & Acquisition8. Questionnaire Design & Field Work9. Measurement Concepts and Attitude Scales10. The Sampling Process11. Sample Size Determination Part 4 Data Analysis and Presentation12. Data Preparation & Processing13. Fundamental Data Analysis14. Multivariate Data Analysis15. Communication of Research Findings, Report Writing and Presentation
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.839415 DOM (Browse shelf(Opens below)) 1 Available 129748
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.839415 DOM (Browse shelf(Opens below)) 1 Available 00210278
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.839415 DOM (Browse shelf(Opens below)) 1 Available 129750
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.839415 DOM (Browse shelf(Opens below)) 1 Available 129751
Short Loan TUS: Midlands, Main Library Athlone General Lending 658.839415 DOM (Browse shelf(Opens below)) 1 Available 129747

Previous ed.: 2003.

Includes bibliographical references and index.

Part 1 Introduction to Marketing Research1. Marketing Research Introduced2. The Marketing Research Process3. Problem Definition & Research Design Part 2 Data Collection Methods4 Secondary Sources of Data5. Focus Groups, In-depth Interviews and Projective Techniques6. Surveys, Observations and Panels7. Experimentation Part 3 Data Collection & Acquisition8. Questionnaire Design & Field Work9. Measurement Concepts and Attitude Scales10. The Sampling Process11. Sample Size Determination Part 4 Data Analysis and Presentation12. Data Preparation & Processing13. Fundamental Data Analysis14. Multivariate Data Analysis15. Communication of Research Findings, Report Writing and Presentation

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