Marketing research in Ireland : theory and practice / Christine Domegan and Declan Fleming.
Material type: TextPublication details: Dublin : Gill & Macmillan, c2007.Edition: 3rd edDescription: 585 p. : ill. ; 25 cmISBN:- 9780717142002 (pbk.) :
- 9780717142002
- 658.839415 DOM
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.839415 DOM (Browse shelf(Opens below)) | 1 | Available | 129748 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.839415 DOM (Browse shelf(Opens below)) | 1 | Available | 00210278 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.839415 DOM (Browse shelf(Opens below)) | 1 | Available | 129750 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.839415 DOM (Browse shelf(Opens below)) | 1 | Available | 129751 | ||
Short Loan | TUS: Midlands, Main Library Athlone General Lending | 658.839415 DOM (Browse shelf(Opens below)) | 1 | Available | 129747 |
Previous ed.: 2003.
Includes bibliographical references and index.
Part 1 Introduction to Marketing Research1. Marketing Research Introduced2. The Marketing Research Process3. Problem Definition & Research Design Part 2 Data Collection Methods4 Secondary Sources of Data5. Focus Groups, In-depth Interviews and Projective Techniques6. Surveys, Observations and Panels7. Experimentation Part 3 Data Collection & Acquisition8. Questionnaire Design & Field Work9. Measurement Concepts and Attitude Scales10. The Sampling Process11. Sample Size Determination Part 4 Data Analysis and Presentation12. Data Preparation & Processing13. Fundamental Data Analysis14. Multivariate Data Analysis15. Communication of Research Findings, Report Writing and Presentation