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Basic marketing research / Gilbert A. Churchill, Jr.
Material type:
TextSeries: The Dryden Press series in marketing | The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996.Edition: 3rd edDescription: xvii, 863 p. : col. ill., col. maps ; 27 cmISBN: - 9780030983672
- 0030983673
- Marketing research
- 658.83 CHU
- HF5415.2 .C49 1996
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.83 CHU (Browse shelf(Opens below)) | 1 | Available | 110610 |
One "Statistics command summary" chart inserted.
Includes bibliographical references and index.